Selling does not always mean making a sale. You sometimes have to sell yourself, your quality, your brand, or your trust. The way you treat an individual can go a long way. Embedding your company logo into the heads of your clients will grow your business. Having a honest and trustworthy presence will allow clients to do business with you. There are many ways to sell real estate properties which don’t involve making a direct sale.
The below tips are common ways to sell real estate properties without making a direct sale, these are the actions which commonly lead to a sale. Let’s go over the ways to sell real estate properties without making a direct sale:
- Personality. Personality is a great business tool. It makes you personable, approachable, and the right personality can charm anyone. Unfortunately, personality is rarely a characteristic which a person can develop or imitate, it is something a person is born with. However, most people have a personality, they just need a little help getting it to shine through. I have some tips for getting your personality to shine through.
- Practice makes perfect, so attend social events and conferences to network with others. Continue this routinely until social atmospheres become a comfort zone for you
- Always, smile inside. If you smile inside then it will appear you are always smiling outside. Think happy thoughts!
- When speaking face to face look a person in the eyes, without it being an uncomfortable stare. Stand still if you are one on one with someone, but if you are in a full room or crowded conference center then use slide presentations and move from one side of the room to the other while projecting your voice and connecting with all sides of the room.
- When talking over the phone, talk clear and pronounce your words. Take brief pauses and breathes between sentences and speak in a calm tone.
- Don’t always be about real estate, unloosen your tie sometimes and talk about yourself, your hobbies, and your interest – show your personality.
- Start a blog or newsletter which allows you to express your personality while promoting your real estate business
- Use Signatures. Placing your real estate property listing in your email signature can generate traffic for your listing. You should also place your real estate property listing in the signature of online forums and discussion boards, thus increasing the visibility of your real estate listing.
- Free Classifieds & Online Directories. There are an unlimited amount of free classified services and online directories. The most popular online classified service is Craigslist.org. Having a real estate property listing in Craigslist is known to yield results and deliver high traffic.
- Social Media & Bookmarking Networks. Social media and bookmarking networks are increasingly popular. These networks can deliver high levels of traffic, especially if you become popular and sociable within these type of networks. Submit your real estate listing to these networks. It is most beneficial to find social networks which are edicated specifically to real estate, such as Active Rain Real Estate Networks.
- Organic Referrals. Referrals are very important, because this comes as a trusted body of resource. Referrals increase the chances of a sale. If a homeowner has done business with you in the past and you have a new listing for sale, then you should send an email to your past clients to inform them of your new listing and to please refer you to any of their family or friends that may be in the market for a new home. Most homeowners no someone in the market for a new home and are more than happy to recommend a real estate agent who they have had a pleasant experience with.
The above are great places to start for promoting your real estate listings without ever spending a dime. Penny pinching and only free advertising should never be your core business model, but in many cases it is unavoidable and every business goes through times when they need to save, so using the tips above should help you get the most out of your free marketing campaign.
It’s estimated that more than half of all small businesses in the U.S. are home based businesses. The Census Bureau estimates that there are over 27 million home based businesses as of 2007. This has certainly risen since the down turn in the economy when many people lost their jobs. This shift has given way to the small, home based business of today and tomorrow.
As an Independent Insurance Agent I run my business out of my home. The benefits are tremendous and technology allows more efficiency and productivity. I’m able to spend more quality time with my family instead of dead time on a commute to an office. I’m able to react to customer requests more quickly. And, I found out that I’m not alone. I meet so many people who manage their small businesses from their home, it’s fantastic.
But, there is a problem. Most of these at-home small businesses don’t have home based business insurance. I find there are three common reasons these entrepreneurs don’t have business insurance. These are also the three reason’s you need a home based business insurance policy.
- My Home Insurance Policy will cover me. It’s logical to think, since they own a home, somehow their home insurance company is going to cover any loss they may have. Unfortunately this is not the case. Most home insurance policies have a minimal amount of coverage for Business Property. So, if you have product, equipment, or supplies related to your business, at your home, there will be little or no coverage and, if the product, equipment, or supplies is away from your home then you’ll have even less coverage. Generally, you can increase this coverage through a special endorsement but most insurance companies won’t go higher than $10,000.
Besides limited Business Property coverage, there is minimal coverage for Business Liability under your home hazard insurance policy. Imagine a product you produce injures someone after purchase. Your home policy will not cover this type of liability claim. Or, say the UPS driver is delivering supplies and material and gets injured on your property due to a hazard. Will you have coverage for this loss? No. Are you a Realtor? You may have limited coverage if you’re out showing homes and your buyer is injured or you cause property damage. We live in a risk filled world, with people who are more inclined to sue than not. It’s in your best interest to protect yourself by having the right home based business insurance.
- I’ve had my business at home for a long time and nothing has happened so I don’t think I need it. This is a common excuse I hear from many home based business owners. They don’t believe they face any risk. I once went to the home business of a seamstress. She had a room where she did alterations for her clients and she had cats. One of the cats was wearing a diaper because it was marking its territory in the house. What if the cats damaged a wedding dress or a stack of high end jeans waiting to be altered? Just because nothing has happened before doesn’t mean something won’t happen in the future. Give your clients assurance and confidence that you are a legitimate business by have the proper insurance.
- Business insurance is expensive and I don’t think I can afford it. This couldn’t be further from the truth. Many home based businesses just need a basic home based business insurance policy. These can run as little as $159 annually depending on the type of business and the amount of coverage you may need. Also, you might be losing business because you don’t have any business insurance. To bid on contracts you usually need to show a Certificate of Insurance proving a minimum level of coverage. Having the right business policy can put significant dollars in your pocket, many times more than the cost of the policy.
There you have it. 3 reasons why you need business insurance for your home based business. If you’re in Arizona feel free to call my office to ask any questions. If you’re in any other state, call an Independent Agent in your area for the right advice for your particular situation.
When it comes to fashion labels, most women have their personal favourites. Wearable original designs, ranging from updated little black dresses, sexy sweaters, skinny jeans, chic blazers, gorgeous jackets and other statement pieces with a giant dollop of sex appeal may simply be hard for some women to resist.
Celebrities and regular individuals alike can look so chic and put together wearing clothes that are well-designed. A burning passion for fashion can be enough inspiration for some enterprising individuals to decide on opening a fashion boutique. It is also amazing to note that behind some of the really eye-catching fashion collections are designers who really toiled hard before succeeding in building a fashion empire. You would hear of some world-famous fashion designers recalling how they had to do extra design jobs to keep their companies afloat during their early years in the fashion business. Many of them worked with experienced designers and collaborated with talented people to learn the ropes and also to create attractive interiors and hassle-free shopping ambience for their own stores.
If you re among those looking forward to opening a fashion boutique someday, you would be inspired to know what famous designers such as Tory Burch, Anna Sui, Chloe Dao and several others went through to get their business off the ground. Some designers studied art and design and spent years as apprentices trailing after a mentor, while others stepped out of the shadows of a regular job and built their own fashion brand with the help of family, friends and business partners. The common thread running through most designers is hard work. Ingenuity is another plus factor. A handful of designers get a great reception by offering quality options at a reasonable price range. A few – including some high-profile Hollywood stars who have launched their own fashion labels – got off to a rocky start.
Successful fashion boutique owners share that one of the most important things to get cash registers ringing, or to make customers to stay loyal to their label is to offer quality products. Most customers gravitate to a particular brand for the lifestyle it offers. They go for something fresh, fun and nice to wear yet elegant. Aspiring fashion boutique operators should plan everything – from the product mix, to the store location and interiors, to the logistics aspect, to customer service and marketing campaign. Opening a fashion boutique, like other ventures (as running a restaurant), also requires monitoring the daily cash flow. A trustworthy manager may be delegated by the fashion boutique owner to handle this task. Ensuring a healthy financial bottomline is crucial. In addition, it is also important to continually be updated on evolving fashion tastes.